Tips for Wedding Service Providers
Wedding Service Providers can make a difference.
Let me give you my side of the story as the customer, maybe then you will understand what makes me buy from you, or drives me away.
On arrival...
I like to be greeted promptly, warmly and sincerely, to be acknowledged that I am important to your business. So the first thing that will draw my attention is ‘you’, before you sell anything else, you are always selling yourself. That way you will influence your potential customer favorably and set the tone for welcoming potential sales signals.
There is a reason why I chose to call on you; maybe you do stand above the crowd, maybe it was your open and honest advertising. But I am here now and I will be observing to see if you take customers seriously, as after all, we are your business.
Maybe I phoned or sent you an email, consider these few simple points:
- When I call or write, do you contact or answer me promptly or do you linger in your response? Remember that if you snooze you lose and be aware I know about your opposition. You need to show or let me hear that you want my business.
- When you communicate with me are you friendly and interested in my situation or just interested in selling your product?
- Do you take the time to learn about what I really need? Maybe there is something more exciting you have? Maybe if you spent a few extra moments with me you could sell me more and save me time running around. Tell me how convenient you are, I’d be impressed.
- Are you genuine in your approach and eager to help me or are you just putting on a show? Are you willing to go the extra mile towards making my dreams come true?
Now that I am in your space are you going to provide me the minimum Service, so I might be more or less pleased, after all this is what everyone else does or are you going to surprise me?
This surprise service is when something I don't expect comes along without prodding or action on my part. You don’t know it yet but it is this element of “surprise” that makes the difference and provides the best buying signal. You have to know what your opposition is providing and whether it is a REQUIRED and/or EXPECTED service, remember I will notice it when you fail to provide them. I will always remember the SURPRISES. In doing so, you have secured a lifetime partnership with me. So never disappoint me.
I like a sales representative who actually listens to what I want instead of trying to push me into their standard services. I like to stay with a company that responds to my company every time as if I am their only and their most important client (because that's the way I think even if it's not accurate) - particularly when I ask them to customise things for me or to produce something for me at the last minute with little notice.
I will treat an accessible sales representative with respect as a special friend, you know the one who returns my phone calls/emails the same day and who follows through on every task or question without my needing to ask them a second time.
Make me feel that you are also human and apologise when you have made a mistake and show me what you are going to do to correct it.
Then let me explain to you I do watch the TV and read the News papers, I see the opposition’s prices so don’t give me that story of it’s your best price. If you want me, and my money then do something that will benefit us both.
For a last few remarks let me tell you a secret, I am actually looking to you for a feeling of trust and a long term business relationship as I am the best advert you ever will get and it costs you nothing, I am the “word of mouth” advert you so desperately need.
So next time you see me, take special note of me.
Wedding Service Providers can make a difference.
Let me give you my side of the story as the customer, maybe then you will understand what makes me buy from you, or drives me away.
On arrival...
I like to be greeted promptly, warmly and sincerely, to be acknowledged that I am important to your business. So the first thing that will draw my attention is ‘you’, before you sell anything else, you are always selling yourself. That way you will influence your potential customer favorably and set the tone for welcoming potential sales signals.
There is a reason why I chose to call on you; maybe you do stand above the crowd, maybe it was your open and honest advertising. But I am here now and I will be observing to see if you take customers seriously, as after all, we are your business.
Maybe I phoned or sent you an email, consider these few simple points:
- When I call or write, do you contact or answer me promptly or do you linger in your response? Remember that if you snooze you lose and be aware I know about your opposition. You need to show or let me hear that you want my business.
- When you communicate with me are you friendly and interested in my situation or just interested in selling your product?
- Do you take the time to learn about what I really need? Maybe there is something more exciting you have? Maybe if you spent a few extra moments with me you could sell me more and save me time running around. Tell me how convenient you are, I’d be impressed.
- Are you genuine in your approach and eager to help me or are you just putting on a show? Are you willing to go the extra mile towards making my dreams come true?
Now that I am in your space are you going to provide me the minimum Service, so I might be more or less pleased, after all this is what everyone else does or are you going to surprise me?
This surprise service is when something I don't expect comes along without prodding or action on my part. You don’t know it yet but it is this element of “surprise” that makes the difference and provides the best buying signal. You have to know what your opposition is providing and whether it is a REQUIRED and/or EXPECTED service, remember I will notice it when you fail to provide them. I will always remember the SURPRISES. In doing so, you have secured a lifetime partnership with me. So never disappoint me.
I like a sales representative who actually listens to what I want instead of trying to push me into their standard services. I like to stay with a company that responds to my company every time as if I am their only and their most important client (because that's the way I think even if it's not accurate) - particularly when I ask them to customise things for me or to produce something for me at the last minute with little notice.
I will treat an accessible sales representative with respect as a special friend, you know the one who returns my phone calls/emails the same day and who follows through on every task or question without my needing to ask them a second time.
Make me feel that you are also human and apologise when you have made a mistake and show me what you are going to do to correct it.
Then let me explain to you I do watch the TV and read the News papers, I see the opposition’s prices so don’t give me that story of it’s your best price. If you want me, and my money then do something that will benefit us both.
For a last few remarks let me tell you a secret, I am actually looking to you for a feeling of trust and a long term business relationship as I am the best advert you ever will get and it costs you nothing, I am the “word of mouth” advert you so desperately need.
So next time you see me, take special note of me.
Photo Credit: www.nicoletteweddings.co.za
